ABC Website

Owned by the media industry, ABCe independently verifies and reports on media performance, providing trusted traffic and related data across a broad range of digital platforms.

What does ABCe do?

ABCe provides census based data and counts actual requests made by a device to a site. This means ABCe can measure total site activity, from any device (e.g. computer or mobile phone) at any location (home or work) and for any level of detail. 

NB This is a very different approach than research where data is derived from sampling.

In addition, because ABCe data is prepared to industry-agreed standards, it delivers a common, comparable currency to media owners and buyers. ABCe is an industry-owned, non-profit distributing organization. All profits are invested back into the business for the benefit of the industry.

ABCe provides independent auditing and certification of a wide range of digital media including:

 

As well as offering training, consultancy and accreditation of software, systems and solutions.

JICWEBS

All ABCe data is prepared to standards agreed by JICWEBS. The Joint Industry Committee for Web Standards (www.jicwebs.org) is the body created by the UK and Ireland media industry to ensure independent development and ownership of standards for measuring digital media. Its members represent media owners, buyers and advertisers from the following industry bodies:

                

ABCe independently audits a wide range of industry-agreed metrics which the media owner can choose to have audited in order to demonstrate their performance, resulting in web traffic data which is comparable and trusted.

For more information on industry-agreed metrics and their definitions.

ABCe Associate Subscribers

The ABCe Associate Subscriber Scheme encourages suppliers to the digital industry to visibly support industry-agreed standards. ABCe delivers accreditation to these service providers to ensure their products are capable of compliance with the industry-agreed standards set by JICWEBS.

There are a wide range of suppliers to the industry eligible to join this scheme including:

• Web Traffic Analytics Providers
• Ad Serving Providers
• Hosting/Internet Solution Providers
• Online Publishing Platform Providers
• Advertising Agencies
  And many more . . .

For more information on the ABCe Associate Subscriber scheme

Raising industry standards

ABCe works with a variety of other industry groups to promote transparency of online data and to raise standards across the digital industry.

For more information on ABCe’s involvement in industry initiatives

Global standards for local markets

ABCe is a founder member of the International Federation of ABCs (IFABC) which forms a global network of audit bureaux from 36 countries around the world. ABCe chairs the web standards group of the IFABC.

For more information please visit www.ifabc.org

Importance for advertisers/media buyers

• ABCe provides advertisers and media buyers with independently verified online data.
• This ensures you have complete confidence in a media owner’s claim.
• It provides justification that online advertising budgets are being invested effectively.
• An ABCe certificate is full of valuable information providing accurate and comparable data for use in buying decisions.
  

Importance for media owners

• The ABCe kitemark is recognized throughout the industry as a stamp of trust.
• An ABCe audit will enable you to identify the invalid non-human traffic within your data.
• ABCe certification demonstrates to your clients the value of investing in your online properties.
• An ABCe certificate is an effective sales and marketing tool.